Buyer Info - Why you should use a Realtor to Sell your Home

By Denice Reich (CDPE)
RE/MAX Central Alliance, Denver, Colorado

With the complexity of real estate transactions today, the disclosure that's required, security concerns and so much more, using a Realtor to sell a home is just the wise thing to do.

A professional Realtor will take care of all the functions that sellers themselves either can't do - or can accomplish only with much difficulty.

I always say that you can sell an Oriental rug in a garage sale in Denver, Colorado, or you can ship it off to Sotheby's. Where are you going to get the best price? Sotheby's, of course, because of the exposure.

A Realtor will place your listing in the multiple listing service, where all agents in the market will see it, but that's only the start. He or she will work with you to market your home, both to consumers and within the real estate community. Marketing strategies may include flyers, online exposure, "Just Listed" notices and networking with other Realtors.

A Realtor will compare prices of recently sold homes in your area, consider features unique to your home, and use all of his or her expertise in helping you arrive at the right price to get your home sold in timely fashion. Most will provide a Comparative Market Analysis for free. Realtors keep buyers and sellers realistic as to what market conditions really are. View similar recently sold homes in your neighborhood.

Locating and Qualifying Buyers
Buyers are frightened by for-sale-by-owner properties and they distrust them. They don't drive up and down streets looking for homes for sale. And they don't have easy access to home values, which Realtors can provide.

When you list with a Realtor, it increases the odds that the right buyer will discover your home. And a Realtor will make sure that anybody who goes through your home will be qualified to purchase it and not a looky-loo, or worse, somebody who might be looking at your home for purposes other than buying it. Further, a Realtor will manage the showing process so you don't have to.

Selling a home is very emotional. When buyers and sellers are working directly with each other, they'll often nitpick and try to get the last word in. A Realtor serves as a buffer between the buyer and seller and takes much of the emotion out of the process. Another thing: Sellers who use a Realtor traditionally get a higher price than those who sell it themselves.

Managing the Transaction
It's not just about selling the house. It's about knowing all the current regulations and staying on top of the details. Managing home sales is a tough journey even for a seasoned professional, let alone an inexperienced owner.

Are you aware of legal requirements as to what you must disclose? Do you know what escrow is? What about earnest money? Do you know how to write a sales contract? Realtors know the answers to all these questions and know exactly what tasks to perform at what time to keep the transaction progressing efficiently.


Studies show that homesellers who use a REALTOR® to represent them generally get a better price than those who sell the home themselves. REALTORS® are up-to-date on critical processes and can help keep you out of trouble. They can also help you get your home sold at the best price in the right timeframe.

Equally as important, REALTORS® add objectivity to an inherently emotional transaction: the sale of your home.

To locate a RE/MAX Sales Associate, visit the Find An Agent area of

Before Your Home Is Listed
It's important to have your home in good showing condition before buyers start going through it. Here are some steps to take:
  • Touch up interior and exterior paint as needed.
  • Install new carpeting and flooring if it appears worn or dated.
  • Make sure the front is clean and spruced up – curb appeal will create a favorable first impression.
  • Trim bushes and plants as needed, and make sure the lawn is kept mowed and trimmed. In autumn, rake the leaves; in winter, keep the snow shoveled.
  • Keep the interior clean, decluttered and odor-free. Eliminate evidence of pets.
  • Minimize personal items such as family photos. You want buyers to see themselves living in the home.
  • Consider putting excess furniture and belongings in storage. Now's the time to clean out the garage and basement and sell, give away or throw away items you don't need anymore.
  • Consider having a pre-listing inspection performed. Buyers will be hiring professional inspectors; here's your chance to address problems in advance.
  • Consider engaging a professional stager to give your home the right emotional appeal.

During the Listing Period
  • When potential buyers visit your home, either be absent or make yourselves as inconspicuous as possible.
  • Have fresh flowers in the entryway. It makes for a friendly introduction into your home.
  • If offers are made that don't match your hoped-for price, don't reject them out of hand. Pay attention to your agent's advice.
  • Consider dropping the price if several months go by with few or no offers. But if you and your agent have priced your home properly from the start, this shouldn't be necessary.
  • Don't get discouraged. In buyer's markets, homes take longer to sell than during boom times. Your home will eventually sell; it's a matter of your RE/MAX agent finding the right buyer for you.
Help Your Agent You have the best chance of selling your home if you work closely with your RE/MAX agent. Make sure all showings are coordinated through him or her. If you have a brochure box, be sure to keep it filled.

If prospective buyers want to discuss your property or negotiate price or other terms, defer to your RE/MAX agent. He or she is the expert and can best handle all these details without emotion.

Denise Bautista 
RE/MAX Signature
386-566-2600 (c)